FACEBOOK YOUTUBE PINTEREST TWITTER LINKED IN
There are over 2 billion Facebook users on the planet. If you or your business isn't there, you are seriously missing out. It's not so much people are going to immediately buy your stuff or come to your business, it's more that they start to know who you are, what you are offering and as they come to know you when they need what you offer, then they come to you.
Besides FB, there is Pinterest, Linked In, You Tube, Twitter and over 100 other social media sites that are linking people together and providing information for those people. The same idea applies, have a presence on as much media as possible, expose your products to as many people as possible and you will be on their mind when they need what you have.
Prior to the rise of the internet, most artists and businesses depended on offline marketing tactics (newspaper ads, direct marketing, billboards, flyers etc). As the web expanded, many businesses ventured online by creating a website to represent their company. These sites were developed to rank high in search engines for specific keywords.
For example, a dentist located in Long Island, NY, would create a site which used the keywords “dentist in Long Island” and try to get other websites to post links back to his site in order to make search engines like Google show the site in the results when web searchers typed in those keywords. This is known as SEO, or “search engine optimization”.
Locating a business website was soon not enough for many online searchers, who wanted to not only find a dentist in Long Island, but to find out what people were saying about the dentist’s practice. Review sites sprang up all over the web, but these were easily manipulated by businesses posting positive reviews for themselves and negative reviews about their competitors.
More and more internet users started turning to social networking sites to get real time, honest information about local businesses from their peers. The social platforms responded by making their sites more user friendly for business usage. The direct access to consumers and easy modes of interaction make social sites a perfect place to attract potential new customers, clients or patients.
For a successful social media marketing campaign, artists and businesses need to have a presence on multiple social media platforms such as Facebook, Twitter, YouTube, Linkedin and Pinterest. Many business owners have no idea how to use these platforms effectively for brand promotion and reputation management, and cannot devote the time to managing and monitoring multiple social accounts. The answer for them is to devote a portion of their budget to social media marketing, and start looking for someone to do this job for them.
This is where social media managers come in. Having someone trustworthy and knowledgeable to take the entire job of social networking off their hands is precisely what most business owners are looking for. Recent surveys show that an ever increasing number of businesses plan to spend more money on social media marketing in the immediate future.
If you spend very much time on line, you are probably already familiar with social networking, and may even have accounts on one or more of the following sites. There are six main social platforms (among hundreds on the web) which can directly benefit small, mid-sized and large businesses (including your own!)
Facebook is a social networking site that had its beginnings as a sort of online college yearbook created by Harvard students. It has since expanded to be one of the most popular social sites on the web, allowing both personal profiles and business pages to post information, images, videos, polls and more. When a user “Likes” a Facebook profile or Page, they can view all of their posts by that account on a “Timeline”.
Businesses need a Facebook Page in order to remain competitive. A Facebook Page is one of the easiest ways to start gaining brand recognition online, and can be used for advertising, promotional offers and giveaways as well as providing a place to interact with customers, clients or patients by sharing information, providing advice and answering questions or concerns.
Twitter was created as an internal text messaging system for a pod casting company, and has become one of the most used social sites in the world. The short, 140 character “Tweets” provide a way to quickly communicate small nuggets of information. When a user “Follows” a Twitter account, they can view all Tweets by that account in a “Feed”.
Businesses need a Twitter account in order to monitor what is being said about their brand in real time, to deliver information and encourage engagement from fans, and even to deliver fast customer service if needed in response to a complaint or question.
Google is currently the largest search engine on the web, and has its own social networking platform known as Google +. With a Google profile, users can create “Circles” that include different types of contacts, and share content with specific groups while viewing content from users they follow in a “Stream”.
YouTube is a video sharing network owned by Google and integrated with Google +. Users can upload videos, share, comment on and vote for their favorites. Businesses or individuals can create channels which can be subscribed to by others who then receive notifications when new videos are posted.
Businesses need a Google Profile and YouTube account in order to share information to select groups of people, and tap into the power of visual digital media. Studies show that internet users respond more readily to images and videos than to solely text based content.
Pinterest is one of the newest social sites on the web. It was created as a way to collect and share like images. Users can “Pin” images to “Boards”, and follow other users to like, comment on or “Repin” their pins. This can be an incredible marketing tool for product based businesses.
Businesses need a Pinterest account to engage image driven consumers and to strengthen brand recognition. Pinning images from topics both directly and indirectly related to a business’ industry or niche can attract a wide range of potential customers.
As an aside, this goes for press releases also. Your press release is sent out to to as many the media portals as possibe, it is linked to your webpage and more people start to know who are.
There are many social media sites for specific niches and blog sites created for special niches, many are free! I set them up for you and you establish your rhythm as far as how often you would like to post.
Google loves original content, the more you post, the more your site will be rewarded with a higher page rank and consequently, you will be found much more easily when people are searching for what you have.
That is one of the best uses for press releases also, a press release once published online, stays online for as long as it it given "juice". Juice is the term for any online boost of content via any digital platform, ie: FB, Pinterest, backlinks to the post, blogs links, you tube linking etc.
Blogs have revolutionized the word....
If you feel uncomfortable managing your blog, your FB page etc., I can create these accounts for you, create videos, manage the pages and distribute content so you can spend your time keeping your fans and customers happy.
Monthly fees apply depending on how many posts you want to create per week, per platform or per month per platform. That is up to you.
THE FUN PART IS GETTING YOU, YOUR BUSINESS, YOUR BRAND, YOUR MUSIC, YOUR BOOK, YOUR ART OUT IN THE PUBLIC, SEEING YOUR FACEBOOK BUSINESS LIKE PAGE GET MORE LIKES, HAVING MORE PEOPLE VISIT YOUR WEBSITE AND HAVING YOUR CAREER OR BUSINESS TAKE OFF!
YOU CAN DO A 3 MONTH CAMPAIGN, A 6 MONTH CAMPAIGN OR MORE AND TRACK YOUR PROGRESS! THAT'S THE WHOLE POINT!